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CSS And Web Promotion Techniques

CSS is an amazing tool. But that doesn’t mean you go paint the town with it. Use CSS only when and where it is the best solution available. Using it in places where you could have used another light feature would only hamper your website performance.

Though it is easy to use and great for testing it doesn’t work well in the production code. Always keep the HTML and CSS separate.

Using too many CSS files make it very complex for any changes to be done to the layout. The processing time for files are significantly increased because the browser makes special request for every one of the files.

Web Promotion techniques:

Add an exclusive Portfolio Page to your website where you can showcase all the websites that you have worked on. Include a screen shots of the website along with a link to the same so that visitors can visit the website and check out the design in detail. Along with this, also include brief information about what you have done for the website. Was it the development work, the design or redesign process or some other maintenance task? This lets the visitors know about your approach towards working for a website.

Content is an integral part of a website. People judge the credibility and reliability of a website by reading through its contents. Your content should give a extremely clear idea about your company and business to the audience. Explain them about the products and service that you offer and how it would benefit their businesses. Use simple sentences and language so that visitors can understand well. Avoid using complex industry jargons.

Blogs are an excellent medium to update regular content and to carry out and informal dialogue with your audiences. You can have a informal discussion with your audience about the industry and gather in their comments as well. This will also give your a chance to understand the needs and requirements of your target audience.

Social networking websites are a great platform to promote your business to Internet users. Create an account and establish your presence on major social networking websites like Facebook, MySpace etc. and connect with your industry audience. Communicating with them on a social and informal level would give you valuable knowledge about your niche industry and audience.